Managing your robots.txt file and your sitemap is imperative for making sure that your pages appear in searches, and that pages that you wish not to promote do not. Using software tailored specifically for this, we have the ability to highlight any issues that you may not yet have identified, and offer you specific and structured help with any problems.
This is not just a problem-solving activity, however. By using the information we collate, you will gain the opportunity to potentially put up content that is not freely available to everyone. A great example clients have used this for in the past is for special offers they wish to promote to a select group or for landing pages specifically for paid search or social.
The meta-information on any webpage is the information that doesn’t show up as a visible part when the page loads. It is, however, the part that search engines display when showing the link to your page.
Getting the meta-information correct is key to encourage users to visit your page. Not only is it the shopfront for your business as far as anyone conducting searches is concerned, but search engines will also make judgements in your website based on the information. As one small example, if search engines notice that your pages have the same descriptions, then they will often show you less predominantly in searches, as it’s assumed those pages contain similar information
As specialists who have a long history in optimising meta information for both search optimisation and conversion rates, we are perfectly placed to either highlight areas for improvement and advise for you, or take the workload off of your hands and let you focus on other key business activities.
Search engines have a complex algorithm in order to work out what websites best match the searches its users are conducting. A large part of that is related to how credible the source is, and how much the site is being discussed on the wider web.
A key part of how search engines judge this is through your backlink profile. Through the use of specialist software and using our long-standing content and SEO experience, not only can we deal with links that are having a negative impact on your site’s visibility, but also to reach out and encourage noteworthy relevant sites to link. Both elevating your SEO and driving traffic through the links themselves.
Using appropriate images on your site is incredibly important. Not just because of what your users can see, but also the information behind the scenes that they cannot. As Search engines reward sites that are accessible for the user, it’s increasingly important to ensure that they perform well.
This performance is judged on many aspects including how quickly the site will load, its ability to show appropriate content from an accessibility standpoint and even how quickly a viewer can get to the readable part of a page.
Images are a key part of this. Amongst other things, we can help you determine
if your images are larger than they are required to be and therefore slowing download speed
If images are missing image titles or alternative text, which helps search engines and users with screen readers understand the image.
Even check the dimensions of the image in relation to the page to ensure that search engines know that the user sees the content of the page quickly enough
Images are an often overlooked part of an SEO strategy, and its much more important than it is often given credit for. The good news is we are in the position to and are happy to help.
Semantic markup, also known as microdata or structured data is an additional way to help search engines understand types of pages and content it encounters.
It involves using HTML coding to tag specific parts or even entire pages on the site which helps data become more accessible. There are a huge variety of different types of schema markup, from recipes to FAQ pages even down to dates and locations of death of a person.
Search engines not only use this information to help them analyse the pages from an algorithm and ranking point of view, they also take pieces of structured data to display within the SERPs, for example:
See schema types here