Backlink strategy

Links make the web work. Backlinks make SEO work.

Backlink strategy – probably the most important factor in your website’s visibility. The more prominent and trustworthy links a website has, the better it can rank, and the more opportunity it has for referral traffic.

Backlink strategy

What is a backlink?

Backlinks are links from another website to yours. Backlinks aren’t just good for referral traffic – they give search engines a reason to pay attention to your website. If people in your industry are talking about you and linking to your content, then it must be worth showing to people in search results. At least, that’s the logic. In practice, it doesn’t always work that way – but links are still a huge part of SEO.

There are few factors that impact how search engines view backlinks. The websites that are linking to you should be trustworthy. The better the site, the more genuine and more beneficial to you the link will be. There are some websites out there that you can pay to have a link from. They don’t actually do anything of value, and search engines have – quite rightly – stopped taking this type of link into account.

You will need links from genuine sites, that are happy to promote you.

How do you make good backlinks?

We have a great team that goes into excruciating detail about the market you operate in. Not just the core products – but the fringes, where social media sites and influencers could help. Having nurtured relationships with contacts in a wide range of business areas, we have the opportunity to get you placed prominently.

Using the digital tools at our disposal, we use strategies that set you apart from your competitors, as well as finding links that could be better served by pointing to you. If you’ve accumulated links from bad websites that search engines look upon negatively, we’ll use our suite of backlink analysis tools to clean up your backlink profile. Most importantly, we have the technical skill and experience to know what a good link is, and to make sure search engines acknowledge your good ones while ignoring the bad ones.

Agency analytics back linking