Memorable digital experiences have to hit the target at the right moment – but without the concept and the content, even the best delivery will suffer. We engineer content that’s designed to match our impeccable strategic delivery, for maximum impact and unforgettable experiences.
It’s the million dollar question with a simple answer. Social media might be a relatively new cultural phenomenon, but the principles behind it have been driving the wheels of civilisation since humans first spoke – the need for inclusion, community and recognition. We don’t claim to know how the human brain works. Instead, we look at how people behave – and data doesn’t lie.
By analysing lots of socially shared content, we can establish what certain digital tribes like, and what they’re likely to share and engage with again. Often, this means stepping away from the business end of your focus, and into the more fundamental traits of being human. You can’t do that with a sales brochure – but you can achieve so much with the right emotional pull.
Before we make anything, we research deeply. We find the content that audiences have loved, and ideas that have smashed the KPIs you’re looking to hit. We find out what the emotional trigger was that prompted so much response, and refine it. Then, we come up the ideas to pitch to you before moving into design.
When the design phase comes, your project will be handled by award-winning art directors, designers and developers. As part of the Rooster Group, we have exclusive access to a team of digital creatives who’ve worked with some of the biggest brands in the world, delivering unique creations and experiences.