To give all our work for RDT an effective direction, we kicked off with a Brand Workshop. This allowed both Rooster and RDT a deep understanding of their audiences, purpose, future vision, brand values, company personality and their brand hierarchy. This exercise involved us spending time with RDT’s senior management, in all departments, and with their associated partners, to evaluate their existing brand perceptions and devise the best strategy.
To really bring the Tempus ALS microsite to life, we carefully planned, directed and executed a photoshoot. This included the utilisation of ambulances, models and actors – all of which were needed to create a simulated emergency situation. This was vital to ensuring that the Tempus ALS could be seen by EMS professionals in relatable situations, so that its unique selling points could be recognised; all the necessary functionality without the extra weight.
We directed, shot and edited a captioned explainer video that features on the RDT website, showing the value of their products in use. The entire emergency scenario, including props and actors, was sourced and directed by Rooster. 2D animation overlays were added in post, adhering to the initial vision we proposed.
The new branding was rolled out to the organisation, to be applied to physical and digital materials. After the company was acquired by Philips Healthcare, Rooster applied the new assets for compliance with the global Philips brand.
Rooster designed and built a responsive website that matched RDT’s medical positioning and branding – employing the photography and video captured during our directed photo and video shoots. The design echoes the values of RDT – precision, speed, efficacy – and gives these concepts form.
Our brand campaign with RDT was well received, and repositioned the company a rising healthcare equipment manufacturer. This ultimately led to RDT being acquired by Philips Healthcare, taking the RDT brand global.