Photorealistic CGIs made to tight deadlines.

3D animation, CGI, photography, video production

McCarthy & Stone is a leading retirement property developer based in the UK. They are responsible for building and selling more than 70% of the UK’s owner-occupied maintained retirement housing every year. They create smooth and easy moves for their customers and relieve the pain of selling current homes.

Rooster was selected as an assistive agency to McCarthy and Stone. We have and continue to offer our expertise and aid with many of their visuals; showing new customers what developments and individual houses will look like before concrete has started to be poured. This project required our experience in creating on-brand CGI & Video imagery for house & development mockups, flythroughs and floor plans, that would be utilised in brochures and on their website.

Using photo-realistic animation, CGI and photography to show potential homebuyers exactly what they are investing in

For over 30 years, McCarthy and Stone have been the UK’s leading retirement housebuilder. They are a high-end premium brand and due to their nature, their subject matter can often be a delicate one. As a result, we decided that hyper-realistic animations and CGIs would be the best medium to work with, as customers wish to see exactly what they’re purchasing first!


We generated a range of video clips for digital use across their website and social media alongside still images used in brochures and marketing collateral. Utilising photo realistic styling means that potential customers get a real feel for the property and development as a whole – understanding exactly what they’re investing in before it’s built!

“The Rooster team have been a joy to work with. They were always very responsive and quickly understood our business’ needs. What they delivered was powerful, creative and thought provoking visuals that really help to set us apart from our competition.”

Delivering high-quality work within strict brand guidelines and tight timelines is a breeze for Rooster Marketing

Due to McCarthy and Stone’s offering and target audience, we had to work within very precise and strict brand guidelines. The way we approach all projects has meant that we have managed to achieve these well, whilst constantly interweaving in our creativity into such a tight framework – something which many may find difficult given the scenarios.

The end products have also been a huge success, being visually impressing and technically sound. This partnership continues past this campaign to creating similar beautiful and effective content for upcoming developments.

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