Developing a Fast Track 100 company.

Marketing strategy, Brand development, Photography, CGI, Web Design, Interactive map

The Highwood Group is one of the 100 fastest growing companies in the UK, committed to acquiring land selectively, building sensitively and sustainably. Highwood was founded in 1987 and builds homes across Dorset, Sussex and Hampshire.

Refined brand and structure.

Rooster inherited the Highwood Group’s overall branding and sub branding. We worked to refine the group brand hierarchy by focusing on the “Highwood” name, giving that individual name all the brand equity across all branches of the company. We also worked to refine and clean up the North Stoneham Park (NSP) development branding, to give it functionality across all media. Previously, it was challenging to use in some formats.

As we cleaned and refined the NSP brand, we created a set of brand guidelines for the development. The guidelines can be used in a variety of scenarios, including construction environments, on hoardings and on safety signs.

Graphic design and photography.

Rooster created material for large format print and digital – including a marketing table of the site plan, with a map showing how NSP integrates with the local area. Floor plans were designed for leaflets and handouts, and we designed a document called the HUG – or Home User Guide. The HUG is full of FAQs and information for new homeowners, and was styled through the brand guidelines developed for NSP.

A one day photoshoot at Highwood’s NSP marketing suite was commissioned, to capture the space, marketing collateral and the team in action.

A series of websites, built for business.

Rooster built a series of websites for the Highwood Group and developments, including a site for  North Stoneham Park. With solid brand guidelines in place, we were able to roll out the design and build quickly – to the client’s exact specifications, and with the quality that we expect from ourselves.

Developing an interactive map.

For NSP, our web development team created a 2D map system. As well as standard zoom and pan features, the map allows users to view individual plots on the development. Homes can be filtered by property type, bedrooms and price – giving users a visual way to explore the development. The data in the map is granular – down to details of specific plots – but remains clear and intuitive in use. The map is connected to Highwood’s CRM system (Plot One) and as each property is sold, it’s marked as sold on the map. The map also collects data on what users are most interested in, which house types they prefer and gives insight into their budgets.

Hyperrealistic CGIs – clear 2D site plans.

We created street scene CGIs to visualise North Stoneham Park, together with 2D maps and site plans. These materials are optimised for print and digital, with large format prints showcased in sales suites and estate agents offices. CGIs and maps were also incorporated into brochures, hoardings and signage designed for outdoor use.

Blending branding with print and digital.

As part of Highwood’s digital strategy, Rooster designed custom marketing email templates, to be used with Campaign Monitor. The templates adhere to the brand guidelines created at the start of the project – for a consistent, solid brand across all marketing channels.