A complete brand and website overhaul.

Brand identity, Web design, Photography

Hi-Technology Group is a leading technical injection moulding supplier, specialising in engineered plastics, design and manufacturing services. Hi-Technology approached Rooster to overhaul their brand with a new brand, printed collateral, signage and fully responsive website. The new corporate image reinforces the brand’s vision of being the market leader in plastic injection moulding.

A brand for the new era

After conducting an Audience and Outcomes exercise, Hi-Tech and ourselves were in a position to best evaluate the existing brand perceptions and devise the best strategy moving forward. Following, the new brand was inspired by polymers – the molecules that form the basis of plastic. This inspiration works to highlight Hi-Technology’s expertise and knowledge in their field. By utilising a simple and fluid logo, Rooster was able to create a unique and fresh image to represent the company and their products.

Capturing the character of the factory and staff.

A photo shoot was carried out with a brief of capturing the brand in all its glory, whilst celebrating the employees and factory that made Hi-Technology what it is today.

Photography that celebrates precision.

To align their website with their new corporate image; one of skill, creativity and knowledge Rooster Marketing undertook product, location and team photography. This was all taken in a specific style that celebrated Hi-Technology Group’s manufacturing skill. By taking high resolution close up product shots, we allowed the expertise and precision speak for itself. This enables Hi-Technology’s audiences to appreciate them for what they are, true market leaders.

A website for the future

Hi-Technology, after being acquired by Porchester Equity, were looking for a new website to reflect their new direction. Their previous site was nonfunctional, provided little information and importantly wasn’t self-manageable. As a solution, after extensive market research – which included Rooster Marketing taking a trip to Hi-Technology – we designed and built a modern and exciting fully responsive website that celebrated their skill and truly represented who Hi-tech are and where they are going. This website too is completely manageable and updateable by Hi-tech themselves, meaning that they are not tied down to one specific agency.